The second day of E3 is one of the longest days known to mankind... or videogame industry people. We open the doors at 10 AM PDT and close them promptly at 6 PM only to come back for one final day. The best way to describe E3 is long lines to see and or play games, back-to-back demos, interviews galore and a lunch that consists of soda, water and a breath mint if you’re lucky. In all seriousness, it’s pure fun.
Today, the house was packed the whole morning and throughout the day with the line queuing around. It’s a humbling thought that people want to line up just to get a peek at what you have been working on. We’re grateful for everyone’s enthusiasm and excitement for seeing the game.
Yesterday we were surprised by a visit by the mayor of LA, today we met with two people from the White House. Needless to say, SimCity was a hot destination. Hours later, the team is thrilled to go to dinner and start fresh on the final day. Today’s crowning achievement was being awarded Best of E3 by Electric Playground. Being nominated is an honor itself, being called the winner is a feeling nothing less than wondrous.