This is an extraordinary moment for SimCity
. For the first time, the Red Cross and ten National Societies* from around the world have collaborated with a videogame. Now, players of SimCity
will be able to provide assistance to real people impacted by real-world natural disasters just like they do for their Sims in-game by purchasing and downloading Red Cross branded digital content.
Collaborating with the Red Cross is a small way for EA to help others through our creative work. The content we created alongside the Red Cross not only gives aid to the Sims within our players’ cities, it also enables players to help real people who have suffered from disasters in the real world. After recouping our development costs, the remaining proceeds** will go to the Red Cross to help support their work across the globe.
The downloadable content includes a Red Cross Relief Center, tents and two vehicles that will travel around a player’s city in response to a natural disaster. When a meteor strikes, an earthquake occurs or a tornado touches down, Red Cross tents will appear in various locations throughout a player’s city. Sims that would otherwise have been critically injured are instead offered aid at the Red Cross relief tents. As the city recovers from the natural disaster, the Red Cross tents will disappear. Each disappearing tent will then release 10 healthy Sims back into the player’s affected city. Ambulances, fire trucks and police cars will continue to protect a player’s city alongside the Red Cross services.
WHAT OUR FRIENDS AT RED CROSS HAVE TO SAY:
“Our creative partnership with EA will inform players of the key services that the Red Cross provides during real world disasters. This will bring the Red Cross mission to the public and consumers in an exciting and interactive way while raising funds to support the work of the Red Cross to provide humanitarian services around the world where it is needed most.”
-- Neal Litvack, Chief Development Officer of the American Red Cross.
HOW IT WORKS:
This Red Cross set will be available for one year starting on September 17, 2013. Throughout this year-long campaign, EA will give at least eighty percent of the player’s payment (less applicable taxes) for the Red Cross downloadable content, with a minimum of $100,000, to support humanitarian services of the participating Red Cross National Societies. To find out more about the SimCity
and the Red Cross in-game content, please visit: http://origin.com/store/buy/182555/mac-pc-download/addon/simcity-red-cross-charity-pack
. For more information about the Red Cross, please visit: www.RedCross.org
Q: What is included in the Red Cross set?
The Red Cross set comes with a Red Cross Relief Center, tents for deployment around your city for shelter and food, and Red Cross vehicles. These vehicles will travel around your city and will promote disaster relief
Q: How much does it cost?
The Red Cross sets costs $9.99 and is available in the SimCity
Store at http://origin.com/store/buy/182555/mac-pc-download/addon/simcity-red-cross-charity-pack
Q: What does the Red Cross set do?
In the event of a natural disaster (meteor strike, earthquakes, or tornado), having the Red Cross set will cause Red Cross tents to automatically appear all across a player’s city. Sims that need aid are instead given aid at these Red Cross tents. As the city recovers from the natural disaster, the tents will disappear. Each tent that disappears releases 10 Sims back into a city. Ambulances, fire trucks and police cars will protect a player’s city in addition to Red Cross relief services.
Q: Once I purchase the Red Cross set, where do I find it?
You will find the Red Cross building in the Health in game menu.
Q: Is this available worldwide?
No, the Red Cross set is available in the following countries: Denmark, Finland, France, Germany, Italy, Norway, Spain, Sweden, United Kingdom, and the United States.
Q: How long will the Red Cross set be available?
It will be available to purchase for one year. Once you have purchased the Red Cross Set, you will be entitled to play with it for the life of your game.
*Participating Red Cross National Societies are The American Red Cross, The British Red Cross, The Danish Red Cross, The Finnish Red Cross, The French Red Cross, The German Red Cross, The Italian Red Cross, The Norwegian Red Cross, The Spanish Red Cross, and The Swedish Red Cross.
** EA’s agreement with the Red Cross gives the participating National Societies a minimum of eighty percent (80%) of EA’s proceeds (less applicable taxes) from all sales of this new in-game Red Cross branded content during the promotion.
About the American Red Cross:
The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation's blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit redcross.org or visit us on Twitter at @RedCross